It Look Like Biden is Getting Ready for His Swan Song

Former VP Joe Biden is finding it difficult to multi-task. He has to manage his presidential campaign for 2020 and deal with the attacks that Trump is throwing in his direction about involvement with Ukraine. As such, Biden has scaled back his digital ad space considerably – and it’s affecting his campaign in a negative way.

Biden has already been slipping in the polls. Some of the most recent polls show that he’s now sitting at number three, with progressives Warren and Sanders in the lead. Now with the Trump attacks, his campaign could be in serious trouble.

Ad buys are happening among all of the top presidential candidates right now. It ensures that they get the face time that they need in front of more Democratic voters. Biden is slipping in the polls, too, so his ad buys have to be highly targeted to ensure that voters see him as a reliable and electable option within the primaries. The problem is that when his opponents are increasing their online presence, he’s scaling back.

Political strategists point to this as a major problem within Biden’s campaign. Senator Elizabeth Warren and many of the other candidates are outspending Biden. He’s not spending the money on Google or Facebook. Much of this has to do with Trump alleging that he pressured Ukraine to fire a prosecutor who was investigating a Ukrainian company where Biden’s son was employed.

Biden is still spending money on marketing, but it’s not helping him. His shift is toward TV ads in Iowa. The only problem is that it hasn’t given him the boost that he needs. Meanwhile, the strategists are trying to figure out what he’s doing.

One strategist tries to defend Biden, saying that he must not be getting the rate of return he needs on Facebook and Google. However, there are many other strategists who are a bit more critical.

Marne Pike, the chief executive for a particular digital strategy explains that it’s not looking good for his campaign. If people are searching for Biden and clicking on the ads, he would be getting the rate of return he’d want. As Pike says, it’s hard to imagine that no one is searching for Joe Biden in Google or Facebook.

When Joe Biden first entered the race in April, he was a big spender at $1.2 million out of the gate with Facebook and Google. Now, he’s ranked 16th for September among the presidential candidates in terms of spending. He only dropped $32,000 on Facebook in anticipation of the September debate.

But why?

The spending is considerably lower than that of the other top contenders. According to data collected strategists, he only spent $20,900 over the past six weeks on Google. Warren, however, spent 25 times that in the same period.

The Biden campaign has given everyone an excuse because they simply have no choice but to come up with something. They say that the digital ad busy are low because they’re going to be focusing on more traditional fundraising techniques. This is unlikely, however, considering Biden doesn’t want to do a lot of traveling. He said very early on that he doesn’t like crowds. He’s also been known to stumble and fall in his words when he takes on the large crowds. In order to avoid being made a mockery of, the digital ad buys are where he needs to be spending the money.

A Biden spokesman, TJ Ducklo, said that they have front-loaded their investment at the beginning in order to come in strong. The goal was to have a large digital spend at the beginning so that they could build their supporter lists. They accomplished this and outspent all of the other campaigns. They have also said that they’re planning a seven-figure ad buy at the end of 2019 in order to make sure that they get the eyes on the campaign.

Meanwhile, Trump’s digital campaign director, Gary Coby, explains that the Biden campaign is spending chump change. $1 million over the span of a quarter is nothing in comparison to the $2 million that Trump’s campaign last week alone with the impeachment inquiry officially happening. As the Dems go harder and harder on Trump, the president is prepared to fight back. He feels that this is all fuel that can be used towards his reelection campaign.

Biden’s lack of spending is obviously as a result of Trump’s inquiry into what the former VP really did in Ukraine. Promising to spend money in the fourth quarter of the year won’t matter if he’s out of the running by the end of the third quarter.

Comments (13)

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  6. BIDEN’S crooked dealings AND crooked son is going to FINISH HIM OFF !!!!!!!!!!!!!!

  7. “It Looks Like Biden is Getting Ready for His Swan Song”, perhaps but someone will need to write down the words because I doubt that he would remember it on his own.

  8. Biden might as well stop we the people don’t like a cheat, lier.

  9. Biden is TOAST.
    We always knew that Biden wasn’t the brightest guy….we always knew that he was a bullchit artist….but now we know that he is just as CORRUPT as Hillary Clinton. (It seems that many Democrats…and some Republicans are but our BIASED and DISHONEST media look the other way….this is why Trump is such a threat to all of them).
    When is Se> Feinstein getting investigated for her husband making MILLIONS from China while she pushes legislation that helps them????

  10. Hopefully, this individual’s political career is over. Biden has been an unmitigated disaster since he’s held public office. If he had any character whatsoever, he’d retire to a quiet existence and thank God he’s not in prison.

  11. Well we have Biden’s son doing business in UK and now it’s Piggoski’s son doing business in UK. Seems it fattens their pocket books when they use their famous parents names, i.e. Biden and Poloski. Need another investigation into this information.

  12. Looks like Joe Biden is planning or preparing to drop out soon. He scaling back on campaign finances or better spending so he can try to enjoy retirement and the money he and his family have acquired from various places (e.g Ukraine, China, Donations, etc.). The evidence and facts are coming out in these corrupt Democrat & Rhino politicians. My hope is that Trump gets another 4 yrs. to keep draining this nasty swamp which includes Obama, Clintons, Pelosi, Schummer, Schiff, Nadler, Maxine and the list goes on. All evil, corrupt and traitors to our country. Trump is trying to do the right things but so many corrupt politicians in our govt. Americans should realize by now he is not a politically correct leader and we need that in our WH. Too many politicians have been in government positions like congress and made millions of dollars, have multiple homes and big bank accounts. We know they didn’t make their big money from govt. paychecks. Our govt, needs an overhaul and I do not mean socialism as that would provide more means for the corrupt congress to obtain more wealth.

    Vet and Patriot

  13. “PROGRESSIVES” — A cattle drive is a form of progression, a progress to a slaughterhouse.

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